Final Opening

Question 3

What kind of media institution might disturbute your media product and why?



After doing extensive research, we discovered that StudioCanal would be a viable distributor for our film "Presence". The company produced a film called "The Apparition" which is extremely similar to "Presence", due to the concept of the film and the possessed female character. It's also a horror genre, which "Presence" also is.



Not only that, Studio Canal have distributed a wide array of commercially and critically acclaimed films with many different themes of genres. One of the company's most early distributions was "Terminator 2: Judgment Day" which was massively successful and proves the company has experience with distributing massive films as well as smaller/lower budget films. A distributor with this kind of experience and expertise is what is needed to distribute our film and have it make the largest profit.



"The Apparition", evidence that StudioCanal has experience with films similar to our own.

Other options
Warner Brothers, another possible film distributor.
An example of a Warner Brothers horror film distribution.
Warner Brothers is one of the big six film production companies and could easily produce and distribute our film as they are so popular and well known. Warner Brothers also produce a lot of films with a massive variety of different genres. "You're Next" is only one example of Warner Brothers producing horror.


Lionsgate
Lionsgate is another well known distributor and producer of horror films, distributing films such as Saw.


Production company
We created our own company logo called 'EB Productions'. By doing this, people would then associate the logo with the film, and therefore make it recognizable for other films. We wanted the logo to be recognized for creating intense, good quality films, attracting audiences of teens and above. It would most likely be an independent film distributor and would consist of British films, due to the location of its origin.
 
Marketing
The film would be marketed by advertisements in the cinema beforehand, TV spots, a website on the internet and just general word of mouth. The film could be popular enough to be showed in mainstream cinemas such as Cineworld, Odean and Vue and among the most popular cinema companies, and our film playing there would be absolutely brilliant as those cinemas attract a massive amount of potential viewers, both in and outside of our target audience.

Post cinema screening, it would most definitely be released on DVD and shown on TV under perhaps Sky Movies and on Virgin. If successful enough, a contract could be negotiated to allow it to be streamed on sites such as Netflix and Lovefilm Instant.
 
All of these distribution methods follow the method in which most films would be released, so following them would be the most obvious course of action.


Cineworld, one of the major cinema companies.

Odeon, another one of the Cinema companies.